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It started with a dream, I just wanted to hire an office assistant. Little did I know that my dream would turn into an article about social media best practices.


Too dramatic? I don’t think so. We’re a growing business, and we need some support from a talented individual who can perform some tasks that are getting too heavy for our managers. We need to hire someone locally, so I posted on social media to let our followers know that we were hiring. A few talented people I know reached out to declare their interest.

I was excited to have such talented people to choose from. I asked the candidates to send their resumes over to me and progressed to check their social media presence.

I hope that doesn’t sound creepy, because, according to CareerBuilder, 60% of employers look at social media sites to guide hiring decisions. There are several reasons employers do this. Here are just a few:

  • Expose attitude problems before they impact the employer’s organization
  • Find inappropriate posts that would damage the employer’s brand
  • Get to know a candidate’s personality before extending an interview or job offer

Unfortunately, I found several inappropriate posts from our candidate pool that included swearing and vulgar references. From my perspective and the perspective of many business owners, those kinds of posts could easily damage a brand that’s taken so long to build.

So, how can you keep yourself from appearing unemployable on social media?


Here are some actions to take:


1. Change your social media privacy settings


No one said having a personality was bad! But, if you plan to continue to share political views, make sure your posts are restricted to just your trusted friends. There are a couple of ways to do this. To change your post settings on a post-by-post basis, simply change the icon indicated below to “Friends” instead of “Public.”



To set your standard posting setting to “Friends” instead of “Public,” go to the drop-down arrow on the top right of your profile and click “Settings.”



Next, click on the “Privacy” tab on the far left. In the “Your Activity” section, you can edit your Facebook posts so that only your friends can see them.


2. Delete your questionable posts


It’s true that once you put something on the internet, it stays there. However, most employers aren’t going to scrub the internet to find dirt on you, so as long as you take away questionable pictures and posts from your main viewing areas, you should be fine.


3. Build an awesome LinkedIn profile


Building a professional presence is the first non-damage control item on this list. Of course, the old adage, “if you don’t have anything nice to say, don’t say anything at all” makes the first two items on this list more important than the third. However, building a positive and professional social media presence is absolutely critical and will lead to employers finding you and potentially¬†extending interview offers.


See this article on how to put an amazing LinkedIn profile together:

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